Gilead
Animation
Mixed
Inform
Client
Gilead
690.000 people die of AIDS each year. The research-based biopharmaceutical company Gilead is committed to the combat stigma, discrimination and health disparities surrounding HIV. For the 40-year ‘anniversary’ of AIDS, they wanted to seize this opportunity to generate awareness. We created a mini-series for them where we researched the history and evolution of HIV and AIDS in eight compelling interviews with specialists.
The strength of this mini-series lies in its authenticity. We speak with real experts, real AIDS-research pioneers and let them talk about their experiences. We used archive footage and audio fragments in combination with animation to visualize the timeline. The goal here was to create immersion and to show how every topic has its place in time.
(02) — Subtitle
Our mini-series helped bring the topic of AIDS back into the public eye, encouraging patients to speak up about their disease. It gave them more confidence to advocate for the care they deserve.
(01) — credits
Creative Director: Tone De Cooman
Producer: Christine Van Nuffel
Account Manager: Martin Callebaut
Art Director Animation: Michael Backaert
Art Director Film: Dries Coomans
Directors: Kristof Lauwers, Dries Coomans
Editor: Kristof Lauwers
Motion Design: Bavo Croes, Sebastien Deom
Sound: Leander Leenders
(02) — Cases
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