Newpharma

Film

Awareness

Client

Newpharma

For Newpharma, an online pharmacy webshop, we created a format that gave the company a human face. A clear visual signature with the slogan: “Newpharma, near at hand” and we created a video that took their slogan perhaps a little too literally.

We created a beautiful monochrome studio format where we could, literally, show the pharmacist behind the scenes. This shows that they are close to their customers and therefore can offer the right customized solutions.

(02) — Subtitle

We created 3 moodboards per target group, which emphasizes the fact that each target group has its own color and therefore the content per target group isvisually distinguishable in the first second of the video.