Toerisme Vlaanderen

Film

Awareness

Client

What if there is no one left to tell the tale? Only one witness from WWI remains: the landscape where it all happened. Flanders Fields has healed over time, but its scars remain impressive as ever. The century old trenches, impact craters and rolling hills all have a story to tell. It was our job to tell that story through immersive video.

We knew the first scene had to grip the audience. The link with WWI needed to be made instantly. The grave of an unknown soldier is a staple in the Flanders Fields region and thus the obvious choice. The story then moves to a location where the remnants of war are still apparent, serving as a testament to the battles that took place. Visualizing a figure walking through a field filled with poppies is an element we definitely wanted to add to the script as well, mostly to emphasize the contrast between now and then. Finally, we tried to keep the story authentic by showing someone holding an old photograph of soldiers in trenches, painting a picture of how it used to be and how it appears now.